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Fighting to eliminate childhood obesity, Earth Fare Market has launched a program to educate children on the food they eat, and how to make healthy choices. The " Itty Bitty Bites" are a family of heroes, led by Farmer Diggit, whose mission is to conquer Dr. Mono's evil food villains and rid the world of trans fat, high fructose corn syrup and artificial ingredients. Available every night, the price of the kid's meal is the same as a fast food kid's meal, $3.99 and offers a comic book of the Itty Bitty Bites, trading cards, and other fun games. It is designed to teach children how to make choices and includes a healthy choice of a main dish, side dish, snack and drink. Every Thursday night the meal is free to children 12 and under with an adult meal purchase of $5.00.